Apple’s long-awaited foldable iPhone is still headed for a September launch, according to Bloomberg’s Mark Gurman—contradicting a Nikkei Asia report from last week that sent Apple stock tumbling more than 5% in a single session. Writing in his Power On newsletter, Gurman said the delay fears are overblown, citing checks with multiple people familiar with the matter.Nikkei had reported that Apple was running into more engineering issues than expected during the foldable’s early test production phase, with one source warning that April through early May would be “extremely critical” for resolving them. Component suppliers were reportedly notified that production timelines could slip—in a worst case, pushing first shipments back by months.
Apple stock dropped over 5% on the reports of delay before recovering
Gurman’s account tells a different story. Apple, he says, remains on schedule to unveil the device in September alongside the iPhone 18 Pro and Pro Max, with sales beginning around the same time or shortly after. Supply may be tight in the early weeks given the complexity of the display and materials, but there’s no crisis underway.The device has a lot riding on it. Priced above $2,000, it is expected to be the most expensive iPhone Apple has ever sold—and a meaningful lift to the company’s average selling price. For investors, that matters as much as the product itself.
Priced above $2,000, the foldable iPhone is Apple’s biggest revenue bet in years
The foldable will open to a roughly 7.8-inch display with a 4:3 iPad-like aspect ratio—wider and shorter than anything Samsung or Huawei currently offers in the category. Apple engineers say they’ve also cracked two persistent foldable problems: screen crease visibility and long-term durability.Mass production hasn’t begun, and six months is a long runway. Gurman himself notes the timing isn’t final. But the foldable iPhone, for now, appears to be very much alive and on schedule.