MUMBAI: British cosmetics brand Lush Cosmetics has launched on Myntra, making its foray into the local e-commerce space. The brand teamed up with Myntra through its India Bilberry Brands with which it has a strategic licensing partnership. The online launch is part of the series of firsts that Bilberry has spearheaded for Lush in India. Born in the UK in 1995, Lush will sell a range of products across skincare, haircare, bath, body, and fragrance on Myntra. Lush looks to tap into Myntra’s monthly user base of over 75 million consumers. Venu Nair, Chief of Strategic Partnerships and Omnichannel, Myntra, said “As we continue to pioneer the beauty space in India through tech-led experiences, our association with Bilberry Brands has been key in bringing Lush’s world-renowned expertise in fresh, handmade cosmetics to our audiences.Vishal Anand, Founder and CEO, Bilberry Brands India added, “Associating with Myntra allows us to bring Lush to millions of consumers across the country while continuing to build the brand thoughtfully through our own platform and retail network.” Lush today operates in more than 50 countries with over 1000 stores worldwide.