Whoop is set to introduce a new feature that will allow US users to access on-demand licensed doctors directly through its app. The update is part of a broader rollout of health and AI-driven tools to connect wearable data with medical guidance in real time.According to the company, the feature will enable users to consult clinicians via video sessions and integrate continuous biometric data collected by Whoop devices to support more informed discussions about health.“Whoop is a membership, and we take that seriously. We’re always asking how we can deliver more value to our members, and these upcoming features are some of the most meaningful we’ve ever built,” Whoop’s chief product officer, Ed Baker, wrote in a press release.
How Whoop’s on-demand doctor feature will work
Medical consultations on the Whoop app will begin with an evaluation of the user’s biometric data, along with available medical history and blood work. The company said the feature is designed to complement existing healthcare services rather than replace primary doctors or emergency care.“As our data and coaching insights have become more advanced and personalized, the next step is giving members access to a comprehensive understanding of their overall health,” Whoop CEO Will Ahmed told CNBC.Live video consultations will be offered as a paid add-on for US users, with pricing details expected to be announced when the service launches this summer. Other health and AI features will be included with the existing membership.Whoop is also partnering with HealthEx to allow users to store and track diagnoses, medications, and procedures within the app. The system will provide AI-based coaching insights and reminders based on user data.The company said the goal is to link real-time biometric tracking with actionable health insights, expanding the role of wearable devices in everyday health management.The update comes after the US Food and Drug Administration previously raised concerns about Whoop’s Blood Pressure Insights feature, stating it was being marketed as an unauthorized medical device.However, updated FDA guidance issued earlier this year allows optical blood pressure tracking in wellness devices, provided they do not make diagnostic claims.Whoop currently has more than 2.5 million users globally and recently raised $575 million in funding, bringing its valuation to $10.1 billion.
