At the Adobe Summit conference, Adobe announced the launch of CX Enterprise, a new end-to-end agentic AI system designed to redefine customer experience orchestration (CXO). The platform integrates AI agents, agent skills, and Model Context Protocol (MCP) endpoints with an intelligence and governance layer, enabling businesses to deliver reliable, auditable, and highly personalized brand experiences at scale.Adobe positioned CX Enterprise as the next step in modern marketing, moving beyond isolated AI use cases into fully agentic enterprises. The system is powered by Adobe Brand Intelligence, a continuously learning reasoning engine that captures evolving brand signals, and Adobe Engagement Intelligence, a decisioning engine optimized for customer lifetime value. Together, they allow businesses to orchestrate personalized customer journeys while ensuring compliance with brand guidelines.
Price and availability
While Adobe has not disclosed specific pricing, CX Enterprise will be available globally as part of Adobe’s enterprise suite. It will integrate seamlessly with Adobe Experience Platform (AEP), which already powers over one trillion customer experiences annually, serving as the contextual layer for CX Enterprise agents.
Adobe CX Enterprise features
* New AI Agents: Streamline tasks across customer engagement, content supply chains, and brand visibility. Integrated natively into Adobe solutions and extended to partner platforms like Amazon Quick, Anthropic Claude Enterprise, ChatGPT Enterprise, Gemini Enterprise, IBM watsonx Orchestrate, and Microsoft 365 Copilot.* Agent Skills Catalog: Reusable instructions packaged for workflows such as performance reviews, content creation, and journey orchestration. Businesses can customize skills with additional context to reflect organizational needs.* Developer Tools: Access to agentic skills, MCP servers, and infrastructure to build custom use cases. Designed for interoperability with Anthropic, Google Cloud, Microsoft, OpenAI, and more.* CX Enterprise Coworker: A coordination layer that translates business goals into multi-step actions. For example, it can assemble audience segments, creative assets, and performance insights to execute a targeted campaign aimed at boosting cross-sell performance.Adobe emphasized its commitment to an open ecosystem, announcing expanded partnerships with AWS, Anthropic, Google Cloud, IBM, Microsoft, NVIDIA, and OpenAI.
